When you hear the word “advertising”, what comes to mind?
Pop up ads?
TV, radio, or newspaper ads?
While most of us have a pretty good idea of what advertising looks like, it’s a little harder to nail down exactly what it means.
Put simply, advertising is all about creating messages to persuade and motivate someone to take action.
These messages are designed to break through the clutter and disrupt the viewer’s attention so their focus is solely on the message being conveyed.
Because of this, advertising can be, by nature, extremely influential.
And it can help:
Raise awareness for your brand
Drive potential customers to it
Promote sales for both new and existing products
Introduce a new product or service to the market
Differentiate your product from your competitor
Laser Target a specific market
Marketing includes a number of different channels, such as
Search engine optimization
PPC (Pay Per Click)
Advertising is just a part of marketing.
A marketing strategy will include an advertising plan as a piece of the marketing puzzle. The advertising component is much more specific and focused on creating the persuasive messages that get customers to take action.
To understand this further, click the live chat button and ask away.